RootsMagic at RootsTech 2018: Draw, Share, and Win with the RootsMagic MagicWall!


RootsTech is almost here and you can read about our exhibit, discounts, classes, and demos.  We also promised to tell you about two different games and giveaways that we’re participating in. The first is the “GBA.Buzz Scavenger Hunt” and the second is our new “RootsMagic MagicWall”.

Now, you may or may not be familiar with “mermaid fabric”. It’s an amazing fabric covered with two-toned sequins that lets you reverse the color by simply brushing against it with your hand or finger. If you haven’t played with it before, take our word for it- it is mesmerizing. Most people have played with a small pillow or shirt with this fabric on it. Well, we’re bringing to RootsTech a wall covered with 28 square feet of the stuff! We call it, the “RootsMagic MagicWall”.


And we’ll have it at our booth in the RootsTech expo hall where you are free to brush, touch, write, doodle, and draw to your heart’s content. But we aren’t stopping there. We’re also giving away some fun prizes every day for people who stop by and play on the MagicWall.



Each day, Thursday through Saturday, we’ll be giving away 1 copy of Disney/Pixar’s “Coco”, an amazing animated film about family history and preserving memories; an Ancestry DNA testing kit, and a copy of our brand new Personal Historian 3 personal and family history writing software.

To enter to win:

  1. Stop by the RootsMagic booth (#727) and draw something on the RootsMagic MagicWall.
  2. Take a picture of yourself with your masterpiece.
  3. Post the picture to Facebook, Instagram, or Twitter using the hashtag, “#RootsMagic”. Make sure your post is publically visible so we can see and count your entry.
  4. Three entries will be randomly selected Thursday at 11:59 pm MST, Friday at 11:59 pm MST, and Saturday at 1:59 pm MST to win 1 of each day’s prizes (9 winners in total). You will need to post a picture each day to qualify for that day’s drawing.
  5. Winners’ names will be posted at the RootsMagic MagicWall and winners will be responsible for collecting their prizes from the RootsMagic booth before the end of the conference at 4:00 pm on Saturday.

Good luck and we’ll see you at RootsTech!

RootsMagic at RootsTech 2018: The GBA.Buzz Scavenger Hunt


RootsTech is coming soon, and we’re busy getting ready for it. We’ve already written about several of the ways you’ll be able to interact with us at the conference, and we promised to tell you about two different games and giveaways that we’re participating in. The first is the “GBA.Buzz Scavenger Hunt”.

RootsMagic is a member of the Genealogy Business Alliance. This is a group for genealogy business leaders to discuss best practices, network, and create a united voice in the genealogy community. This year, RootsMagic and 15 other members of GBA have joined together for the GBA.Buzz Scavenger Hunt. In it, we’re all giving away more than $2000 worth of prizes!

This video explains how to play:

Step 1: Visit any of these 16 booths in the RootsTech Expo Hall. The more booths you visit, the more entries you get, and the greater your chances of winning a prize.


Click here to download the map.

Step 2: Find the GBA.Buzz poster in each booth. Using your smartphone, either scan the QR code or enter the web address found on the poster.

Step 3: After entering the code, enter your name and your email address to track your progress.

Step 4: Answer a question about the exhibitor’s business. (Don’t worry, they aren’t hard)

Step 5: Watch for Instant Rewards from certain booths.

Step 6: Move on to the next exhibitor and repeat the Scavenger Hunt for more chances to win and more instant rewards!

For more information, visit

See you at RootsTech 2018- the Largest Genealogy Event in the World


It’s almost here! The largest genealogy conference in the world: RootsTech! It’s being held Wednesday, February 28 through Saturday, March 3, 2018, at the Salt Palace in Salt Lake City, Utah. We’ve been a part of it since the beginning and this year is no exception. In fact, this year we are again pleased to be an official sponsor of this event!

Expo Hall

Don’t miss the free expo hall with the largest gathering of genealogy products and services in the country. Be sure to visit the RootsMagic booth (#727) to meet the RootsMagic staff, ask questions, and get special discounts on RootsMagic products.

View a Map of the Expo Hall

Expo Hall hours (subject to change) are:

  • Wednesday, February 28, 2018, 6 pm – 8 pm
  • Thursday, March 1, 2018, 9:30 am – 6 pm
  • Friday, March 2, 2018, 9:30 am – 7 pm
  • Saturday, March 3, 2018, 9:30 am – 4:00 pm

And while you’re there, you can be one of the first to see our latest creation- Personal Historian 3!

RootsMagic Class Session

This year, we’re offering a class entitled, RootsMagic: Your Offline Home for Your Online Work. Here’s the description:

“It has never been easier to find and learn about your ancestors through internet records and websites. But collecting and organizing that information can be challenging. RootsMagic genealogy and family tree software can be your “home base” for accessing all these different resources. Join us and learn how to use the RootsMagic to spot holes and problems in your family tree. See how to easily search online sites such as Ancestry, FamilySearch, Findmypast, MyHeritage, and more. You’ll also learn how to easily share your findings with others.”

Time: Friday, March 2, 2018, 3 pm – 4 pm
Place: Ballroom G, Salt Palace Convention Center
Note: This class requires a RootsTech registration to attend.

Personal Historian in the Demo Theater

After you’ve walked the halls of RootsTech, nothing sounds better than a soft, comfortable couch. And the Expo Hall Demo Theater is full of them! Join us for a quick demonstration of the new Personal Historian 3 in the theater where you’ll get a chance to relax, learn something new about your favorite software, and maybe even take a little nap.

Time: Thursday, March 1, 2018, 2-2:15 pm (NOTE: The initial day and time published in this post were incorrect and are now correct.)
Place: Expo Hall Demo Theater, Salt Palace Convention Center

Other Classes and Keynotes

RootsTech also has some amazing speakers lined up including Steve Rockwood, CEO of FamilySearch; Brandon Stanton, photographer and author of “Humans of New York”; Scott Hamilton, Olympic Gold Medalist; Henry Louis Gates Jr., professor, author, and filmmaker; Natalia Lafourcade, Grammy-winning singer and songwriter; and President Dallin H. Oaks of the First Presidency and his wife, Sister Kristen M. Oaks. There are also over 200 breakout sessions taught by industry experts for beginners and experts alike.

Games and Giveaways

There’s a lot to do and see at RootsTech, and we like to keep things a little more interesting and exciting for those that join us there. Stay tuned for news about not one, but two exciting games and giveaways.